School Holidays + Easter: Your Two-Week Checklist

Easter falls on April 5th this year. School holidays also runs from roughly through mid April, depending on your state. That's two full weeks of foot traffic, gift-buying, and parents looking for screen-free ways to keep children occupied.

Most retailers stock for Easter weekend and call it done. The opportunity is bigger than that. A well-planned holiday selection covers Easter gifting, rainy-day activities for the first week, and the "I'm bored" purchases that carry through to week two.

We've pulled together ten products across five brands, grouped by age, so you can stock once for the full two-week window. No chocolate. No batteries. Products with verified sell-through data that move.

The Two-Week Window

Easter Sunday drives a spike in gift purchasing. School holidays create a sustained two-week demand for screen-free activities, rainy-day play, and "something for the kids" impulse buys. The products below cover both: Easter gifts that double as holiday activities, so nothing sits idle after the long weekend.

7 Products, Five Brands, Three Age Groups

Ages 2–4

Floss & Rock Magic Water Colouring — Ocean or Unicorn

Reusable water-activated colouring pads. No paint, no mess, no supervision needed beyond handing over a cup of water. Ocean (69 units sold) and Unicorn (67 units) are the two strongest performers in the Floss & Rock Magic Water Colouring range through Bobangles. Parents pick these up as a "keep them busy" purchase within seconds of seeing them. They work as an Easter basket filler or a rainy Tuesday afternoon activity.

Mudpuppy Magic Bath Book — Marine Life

A waterproof bath book with colour-change pages that reveal hidden marine life illustrations when dipped in warm water. 180 units in stock through Bobangles. The bath-time reveal mechanic holds toddler attention longer than standard board books, and the waterproof format means it survives the school holiday period intact. Marine life is a perennial favourite in the Mudpuppy Magic Bath Book range.

Rex London Snack Box Set — Colourful Creatures

A set of nesting snack boxes with Rex London's character illustrations. Practical gifting for the under-fives that bridges Easter and everyday use. Parents buying Easter gifts for nieces, nephews, and daycare friends reach for this kind of product: useful, affordable, and gift-ready without wrapping. Rex London is Bobangles' top-selling brand at 40,238 units, and their accessories range is a proven performer.

Ages 5–7

Floss & Rock Colour Changing Umbrella — Rainbow Unicorn or Dinosaur

The iconic Floss & Rock product. Patterns change colour in the rain, which makes April weather a selling point rather than a problem. The range has sold 2,067 units through Bobangles, with Enchanted (258 units) and Dinosaur leading by volume. These catch the eye from across the store and give your holiday section a sense of fun. Customers buy them as gifts and come back for a second design.

eeBoo Tell Me a Story — Forest

Open-ended storytelling cards that prompt imaginative play without a screen. eeBoo's Tell Me a Story range is one of the brand's most consistent performers across independent retail. Forest is a nature-themed entry point — familiar enough to be immediately engaging, open-ended enough to hold attention across multiple sessions. Works as a solo activity or with a group.

Ages 8–12

Project Genius Puzzle Box — Level 3

A mechanical puzzle box that requires sequential problem-solving to open. No instructions. No hints. The challenge is the product. Level 3 sits at the right difficulty for ages 8–12 — achievable with persistence, satisfying when solved. Strong gift appeal because it looks impressive and delivers on the promise. Project Genius is the brand parents reach for when they want something that will actually hold a child's attention.

OOLY Markers — Pastels Dual Tip

A curated stationery set in a gift-ready case. OOLY's colour palette and packaging do the work at point of sale — no additional display needed. The Pastel Dream kit covers the Easter colour story without being overtly seasonal, which means it sells through the holidays and into the back-to-school window. A reliable add-on purchase for customers already buying a puzzle or activity set.

How to Stock for the Full Two Weeks

The two-week school holiday window rewards depth over breadth. A focused selection across three age groups — with at least two products per group — gives customers a reason to buy more than one item and gives you a section that holds through to the end of April.

Recommended approach:

• Lead with the Floss & Rock umbrellas and Magic Water Mats as your visual anchor — they stop foot traffic.
• Group by age, not by brand — parents shop by child, not by label.
• Position the Rex London Snack Box Set and OOLY Stationery Kit as add-on purchases near the register.
• Keep Project Genius puzzle boxes as your "serious gift" section for older children.

Frequently Asked Questions

What are the best Easter gifts for toddlers aged 2–4?

The Floss & Rock Magic Water Mats, Mudpuppy Magic Bath Book, and Rex London Snack Box Set are the strongest options for this age group. All are mess-free, reusable, and require minimal supervision.

What screen-free activities work for school holidays?

Puzzles, storytelling cards, and colouring activities are the most reliable school holiday category. The eeBoo Tell Me a Story Cards, Mudpuppy Magic Bath Book, and Floss & Rock Magic Water Mats all hold attention across multiple sessions without requiring a screen.

Which products work as Easter basket fillers?

The Rex London Snack Box Set, OOLY Stationery Kit, and Floss & Rock Magic Water Mats are all sized and priced for basket gifting. They're gift-ready without additional wrapping and have strong visual appeal at point of sale.

Are these products available through Bobangles wholesale?

Yes. All products are available through Bobangles. Contact your rep for current stock levels, minimum order quantities, and Easter cut-off dates + School holiday restocks .