Over 500 new wholesale lines for 2026 - preview them at AGHA Melbourne
Since new ownership began in early 2026, Bobangles has added more than 500 new wholesale lines across our brand portfolio.
Around 425 lines are already live and ready to order, with the balance arriving across winter and into early spring. The expansion is deliberately weighted towards the categories retailers are asking for most: puzzles, cards, counter gifts, creative play, socks and giftable stationery.
Visit us at AGHA Melbourne Gift Fair, Stand CC11, from 8–12 August 2026 to see the newness in person, preview incoming ranges and plan your second-half buying.
Where the new range sits
| Brand | New lines |
|---|---|
| Rex London | 131 |
| Dean Morris Cards | 66 |
| Cavallini & Co | 61 |
| Socksmith | 51 |
| eeBoo | 40 |
| New York Puzzle Company | 30 |
| OOLY | 20 |
| Project Genius | 14 |
| WerkShoppe | 10 |
A full new Floss & Rock range is due on the August container and will be available to preview at the fair before it ships.
The hero edit: what is already moving
eeBoo: puzzle-wall depth and an early Christmas signal
eeBoo remains one of the strongest puzzle-wall brands across the network. Its 1,000-piece range is doing the heavy lifting, led by English Cottage Library, Books & Tea by Sea, Strawberry Kitchen, Sweet Shoppe and New England Wharf.
Christmas demand has started earlier than usual, with Christmas Flight, Christmas Cats, English Seaside Christmas and Christmas in Edinburgh already attracting backorders.
Buying note: Keep proven literary, food and kitchen themes in depth, then build a small dedicated Christmas puzzle block now rather than waiting until spring.
New York Puzzle Company: Sunday Breakfast and Christmas depth
The new range includes 1,000-piece Quill & Parchment and Tree Trimmings, alongside 500-piece Beekeepers.
Sunday Breakfast is the current standout, with strong early order activity, while Tree Trimmings gives retailers another quality Christmas puzzle option to sit beside eeBoo's seasonal titles.
Browse new New York Puzzle Company lines →
WerkShoppe: an accessible entry point for puzzle buyers
The 500-piece Seed Packets Slip Box is WerkShoppe's strongest new line so far. It is an easy introduction to the brand for retailers who want a premium-looking, giftable puzzle at a more accessible piece count.
OOLY: craft, colour and counter-friendly creativity
OOLY's new range is led by Dot-A-Lot Dimensional Craft Paint, now the brand's best-performing new line.
It is a strong fit for craft areas, children's stores and counter displays where colourful, hands-on products encourage easy add-on purchases.
Rex London: the pocket-money counter story
Rex London accounts for the largest share of newness, with 131 new lines added across small gifts, novelty, stationery and kids' activity.
The strongest demand is concentrated around impulse-price products, led by Mermaid Temporary Tattoos, followed by Sea Creatures 3D Puffy Stickers, colour-change bath books, glow-in-the-dark sets and snack boxes.
Merchandising note: Create a focused Rex London counter edit or spinner display. These products work best when they are easy to browse, easy to pick up and clearly priced as a small add-on purchase.
Cavallini & Co: 2027 calendars are ready to plan for
Cavallini's 2027 Wall Calendars are the key launch to watch, led by Vintage Travel and Garden Flowers, both already attracting early backorder interest ahead of the mid-August arrival.
Merchandising note: Calendars have a long selling window from August through January. Go broad across themes rather than placing too much depth behind one design.
Browse new Cavallini & Co lines →
Project Genius: curiosity-led gifts and brainteasers
Project Genius has added 14 new puzzle and brainteaser lines. Roman Water Clock is the standout so far, offering the kind of design-led, curiosity-driven gift that works well in museum retail, bookshops and considered gift stores.
Browse new Project Genius lines →
Socksmith: fresh socks, ready to ship
Socksmith has added 51 new adults' and kids' sock lines, with stock already available.
Men's Socks All About The Bass Navy is leading the new range, bringing another easy, giftable option to the men's section.
Dean Morris Cards: a fresh voice for the adult card wall
With 66 new lines now live, Dean Morris Cards is effectively a new brand for many Bobangles customers.
The range brings bold, cheeky humour to the adult card wall, with titles designed to make customers stop, laugh and buy. "This Birthday Enjoy A Large Stiff One!" is the strongest confirmed early performer.
Merchandising note: Give Dean Morris its own clearly defined section at adult eye level. The range works best when the humour is easy to browse and the titles have room to do the selling.
Browse new Dean Morris Cards lines →
Floss & Rock: preview the August arrival
The first new live line is Magic Water Colouring — Rainbow Fairy, with the broader new Floss & Rock range arriving on the August container.
Visit Stand CC11 to preview the full collection before it ships and plan your back-to-school, holiday and Christmas activity range early.
Christmas starts at the fair
For gift retailers, the August fair is the key Christmas planning moment.
Early backorder demand across eeBoo and New York Puzzle Company Christmas puzzles shows that retailers are already building their seasonal ranges. Ordering at the fair gives you time to secure allocation, plan displays and have product on shelf well before the busiest trading period.
Our team can walk you through incoming dates, seasonal bestsellers and a practical edit for your available space.
Secure allocation with backorder
Many of the strongest new lines are already selling into backorder. That is exactly what our backorder system is designed for.
- No deposit: reserve allocation ahead of the container.
- Pay on dispatch: you are only charged when stock ships.
- Order of placement: allocation is confirmed in the order reservations are received.
When a hero line is showing as unavailable, it may not be gone. It may simply be allocated to the next shipment, with backorder available now.
Buyer questions, answered
What is new from Bobangles in 2026?
More than 500 new lines are being added across the Bobangles brand portfolio, with the largest expansions in Rex London, Dean Morris Cards and Cavallini & Co.
Key additions include:
- Rex London: 131 new lines
- Dean Morris Cards: 66 new lines
- Cavallini & Co: 61 new lines
What is performing well in gift shops?
1,000-piece puzzles remain one of the strongest categories, particularly eeBoo's literary, food, kitchen and lifestyle themes.
For lower-priced add-on sales, Rex London novelty products and Dean Morris Cards are performing strongly as counter and impulse options.
What are good high-margin counter products?
Rex London's pocket-money range, including tattoos, stickers, glow sets and small novelty gifts, is ideal for high-turn counter displays.
Dean Morris Cards are another strong option for retailers wanting to increase card sales through bold, giftable designs customers can buy quickly.
How should I build a puzzle wall?
Use a mix of face-out hero titles and spine-out depth. Keep your strongest visual or proven-selling titles at eye level, then organise the wider range by brand, theme or colour story.
A balanced puzzle wall should include:
- Recognisable bestsellers
- New and seasonal releases
- A mix of 500-piece and 1,000-piece puzzles where space allows
- A dedicated Christmas puzzle section from August onwards
Our team can help create an edit based on your wall space, customer type and preferred price points.
When should I order Christmas stock?
Christmas ordering is already underway. eeBoo and New York Puzzle Company seasonal titles are available to backorder, and early ordering gives you the best chance of securing stock before the seasonal rush.
It also gives you more time to plan a meaningful display rather than relying on limited in-season availability.
Plan your visit to Stand CC11
| Fair | AGHA Melbourne Gift Fair 2026 |
| Venue | Melbourne Exhibition Centre |
| Dates | 8–12 August 2026 |
| Stand | CC11 |
Book an appointment ahead of time and we will set aside space to walk you through the new ranges, key arrivals and buying opportunities for your store. You are also welcome to drop in during the fair.
Cannot make it to Melbourne? Browse the new range through your wholesale account at bobangles.com.au, or contact us for a tailored product edit.
About Bobangles
Bobangles is the exclusive Australian wholesale distributor of Cavallini & Co, Dean Morris Cards, eeBoo, Floss & Rock, New York Puzzle Company, OOLY, Project Genius, Rex London, Socksmith and WerkShoppe.
Australian-owned since 1993 and now based in Torquay, Victoria, we supply independent gift shops, bookshops, museum stores and design-led toy retailers across Australia.
Free freight applies to orders over $1,000 ex GST. Trade enquiries: reception@bobangles.com.au